Vertu Motors
Vertu Motors was producing a high volume of daily email campaigns, but inconsistencies in design and limited access to past work made the process inefficient. As design lead, I helped develop a centralised email design system and campaign portal that brought together previous campaigns, performance insights and brand-approved layouts into one shared hub.
The examples below are taken from campaigns created using this system, demonstrating the level of structure, consistency and visual clarity it enabled across different manufacturers and messaging needs.
Some campaigns also incorporated animations to bring subtle movement into the emails. These were designed to draw attention to key messages while remaining fully optimised for performance and compatibility across major email clients.
The final video provides a snapshot of the complete email design system built in Figma, showing how the components work together and how teams can explore previous campaigns and performance insights. The result was a more efficient workflow, stronger brand consistency and a more collaborative, data-driven approach across teams.
I can share the full email design system upon request, along with all supporting examples.