Kestrel Fleet Services
The brief
Kestrel Fleet Services is a commercial vehicle maintenance and repair company specialising in keeping business fleets running smoothly and efficiently. The challenge was to create a cohesive brand identity that communicates reliability and expertise. The core qualities that define the company’s service.
The brandmark merges a kestrel and truck form, using abstracted wings to express speed, efficiency, and reliability.
The colour palette is built for movement, using deep industrial tones and a high-energy accent for a brand that feels alive on the road. Halyard Display is clean and technical, reinforcing Kestrel’s professional and dependable nature.
Applied across vehicle livery, uniforms, stationery, and digital platforms, the new identity delivers a unified and instantly recognisable brand system. It reflects the company’s commitment to keeping its clients on the road.
